• Dentist for the main optimization

• Photos with the doctor optimization is "Dentist"

• IM10 pages are based on content sets - coming soon

• Will use focus content supplied by the SEO Team

• Internal Page Hero Size 1100x320px

• Contact Us Page also has a location map

• Patient Information Page - Hide the NPP section only if there is no NPP... Keep the rest of the info

• If there is no schedule calendar or schedule link, remove the page from the menu and change all the /appointments/ to /special/

• Insurance Page needs to be updated with the doc's unique information

• Any stock symptom or service page not used must have redirects made due to all the internal page linking

• Don't forget to add in the focus content keywords pages